What are the main responsibilities of a JCB dealer in the industry?

A JCB machine showroom plays an important role in the construction and heavy equipment industry. One of their main responsibilities is selling JCB machines such as backhoe loaders, excavators, and other equipment to customers. They help buyers choose the right machine for their needs and explain how it works.
Another key duty is providing after-sales support. This includes regular maintenance, servicing, and supplying spare parts to keep the machines in good working condition. Dealers must ensure that customers face minimal downtime.
They also train operators and offer technical advice to help users handle the machines safely and efficiently. Overall, a JCB dealer acts as a bridge between the company and the customer, ensuring satisfaction and building long term trust.