If you’re using Wix to build your website, you’re in great company. With its user-friendly drag-and-drop interface and wide array of design templates, Wix makes it easy for anyone—regardless of technical skills—to create a beautiful website. But as attractive and functional as your website might be, it won’t fulfill its purpose if people can’t find it. That’s where search engine optimization (SEO) comes in, and more specifically, on-page SEO.
On-page SEO refers to all the optimization efforts made directly on your website to improve its visibility in search engine results pages (SERPs). From optimizing your content and meta tags to improving internal linking and image SEO, every little change contributes to better rankings. This guide will walk you through actionable on-page SEO tips specifically tailored for your Wix website.
Start with Keyword Research
Before you start optimizing, you need to know what you’re optimizing for. Keyword research helps you understand what terms your target audience is searching for.
Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to identify relevant keywords with good search volume and low-to-moderate competition. Once you’ve compiled a list of target keywords, group them by pages. Each page should focus on one primary keyword and a few supporting secondary keywords.
Tip: Incorporate your keywords naturally into page titles, headings, URLs, and body content. Avoid keyword stuffing—it’s a red flag for search engines and creates a poor user experience.
Optimize Page Titles and Meta Descriptions
Your page title (also known as the title tag) and meta description are critical on-page SEO elements. They appear in search results and directly impact your click-through rate.
- Page Titles: Keep them under 60 characters, include your target keyword, and make them compelling.
- Meta Descriptions: Limit to 155-160 characters, summarize the page content, and include a call-to-action if appropriate.
In Wix, you can easily edit these elements for each page:
- Go to your Wix Editor.
- Click on Pages.
- Select the page you want to optimize.
- Click on the SEO (Google) tab.
- Fill in your title and description with keyword-rich content.
Pro Tip: JDM Web Technologies recommends regularly reviewing and updating your metadata based on performance analytics. A/B testing different titles can also help increase your organic CTR.
Use SEO-Friendly URLs
Wix automatically generates URLs based on your page names, but you can—and should—edit them to be more SEO-friendly.
Good URL: www.yoursite.com/wix-seo-tips
Bad URL: www.yoursite.com/page123456
Stick to short, descriptive URLs that include your main keyword and avoid unnecessary characters or numbers. You can change the URL slug in the same SEO settings where you edit your page title and meta description.
Headings Structure (H1, H2, H3…)
Headings are essential for both readers and search engines. They provide structure and make your content easier to navigate.
- Use one H1 tag per page, usually reserved for the main title.
- Use H2 tags for major section headings.
- Use H3 and lower tags for sub-points within those sections.
Wix allows you to set these easily in the text editing menu. Always ensure your headings are keyword-rich but natural sounding.
JDM Web Technologies emphasizes the importance of maintaining a clear hierarchy in your content. This not only helps with SEO but also improves accessibility for users relying on screen readers.
Optimize Your Content for Readability and SEO
Your content should be informative, engaging, and valuable to your audience. While optimizing for keywords is important, you should prioritize readability.
Here are a few tips:
- Break text into short paragraphs.
- Use bullet points or numbered lists.
- Include internal links to related pages on your site.
- Use external links to reputable sources when necessary.
Use your primary and secondary keywords naturally throughout the content. Tools like Yoast SEO (integrated in some Wix plans) can help guide your keyword usage and content quality.
Wix SEO Services often recommend following the “E-E-A-T” principle: Experience, Expertise, Authoritativeness, and Trustworthiness. If your content reflects these qualities, it’s more likely to rank well.
Image Optimization
Images make your website more engaging, but they also need to be optimized for SEO.
- File Names: Rename your image files to include relevant keywords before uploading.
- Alt Text: Add descriptive alt text for each image. This not only improves SEO but also enhances accessibility.
- Compression: Reduce image file sizes to improve loading times. Wix has built-in optimization, but external tools like TinyPNG can offer more control.
According to JDM Web Technologies, slow-loading pages can significantly hurt your SEO rankings, especially on mobile. Always check your site speed using Google PageSpeed Insights or Wix’s Site Speed dashboard.
Internal Linking
Internal linking helps distribute page authority throughout your site and makes it easier for search engines to crawl and index your content.
- Link to relevant blog posts or service pages within your content.
- Use descriptive anchor text that includes your keywords when appropriate.
- Create a logical link structure where every page is reachable within three clicks from the homepage.
Wix SEO Services often recommend creating a sitemap and submitting it to Google Search Console. Wix does this automatically, but it’s good to manually check for any crawl errors or unindexed pages.
Mobile Optimization
More than half of all web traffic now comes from mobile devices. Google uses mobile-first indexing, meaning it prioritizes the mobile version of your site for ranking.
Wix websites are mobile-responsive by default, but it’s worth reviewing your mobile layout in the Wix Mobile Editor. Make sure text is readable, buttons are easily clickable, and images are properly scaled.
Also, avoid intrusive popups on mobile devices—they can lead to penalties in Google’s rankings.
Structured Data and Rich Snippets
Structured data helps search engines understand your content more clearly and can enhance your listings with rich snippets (like star ratings, FAQs, and more).
Wix supports adding structured data through JSON-LD (JavaScript Object Notation for Linked Data). You can add this under the “SEO (Google)” settings of each page.
If you’re unsure how to add schema markup, consider reaching out to professionals like JDM Web Technologies. Their expertise in Wix SEO Services ensures your structured data implementation follows best practices and search engine guidelines.
Regularly Monitor and Update Your SEO
SEO is not a one-time task. Search engines constantly update their algorithms, and your competitors are always trying to outrank you. It’s essential to monitor your site’s performance and make updates as needed.
Use tools like:
- Google Search Console: Track indexing status, keyword rankings, and mobile usability.
- Google Analytics: Understand user behavior and bounce rates.
- Wix Site Analytics: Get insights into traffic sources and site performance.
You can also set up SEO reports or engage a professional SEO agency like JDM Web Technologies to keep your Wix site aligned with current best practices.
Conclusion
On-page SEO for your Wix website is a critical part of growing your online presence. From optimizing titles and URLs to enhancing mobile usability and image SEO, every element plays a role in how well your site ranks and performs.
By implementing the tips outlined in this article, you’re setting a strong foundation for search engine visibility and user engagement. And if you’re ever in doubt or need expert help, professional services like JDM Web Technologies offer comprehensive Wix SEO Services to ensure your site is fully optimized, up-to-date, and ahead of the competition.
Take the time to apply these on-page SEO strategies, and you’ll likely see improvements in your website’s traffic, ranking, and overall success.
