ROLE OF AI IN DIGITAL MARKETING
AI(ARTIFICIAL INTELLIGENCE); is very important machine that play crucial role in marketing by Analyzing of data,creating profiles of customer and making marketing strategies oh how to campaign the Product quality and efficiency.AI mostly simplify the interaction of businesses people with their Customer to know what they need by checking the growth of the product if it has drop or increase and What to do so as to attract and to reach the interest of consumers. artificial intelligence increase is The efficiency and productivity machine that help businesses to get experience and to make decision on how to build their company by the use of digital marketing strategies managing social medial, content Creation an advertisement of product to show the quality of product so as to capture attention of Customer.therefore artificial intelligence change the world in digital marketing since it save time and
Money for businesses by not using man power to collect data analysis and to pass door by door Advertisement which can’t the determined goal of your product to reach million of people, so all this Artificial intelligence tools has simplify which makes digital marketing a best platform to use in Digital marketing strategies.
AI (Artificial intelligence) has simplify the use of online businesses especially the use of digital Marketing platforms by collecting and analyzing of data also the interaction of businesses and Consumer.AI helps marketers to get experience by understanding their customer and making decision where To improve.The following are role of AI(Artificial intelligence) in digital marketing.
1. Productive analysis; AI make sure the collection of data and analyse to predict the trending of Product and to know the customer interest and what to improve so as to reach customer need.due to this AI enable the businesses to make decision on how to attract their client to maximize and efficiency
Development of their market.
2.Content creation;AI can enable to provide ideas on how to generate content like blog post and social Medial management. this ensures to generate the topic you want and check if the information provided Is relevant.
3. Online advertising;AI helps advertising in different ways through content creation,campaign by Making strategies on how develop your business to attract the consumer. this is mostly done after Analyses of data and to compare their trending so as to make high quality of blogs to capture attention
Of consumer.
4.Email marketing;AI ensures to generate data required by consumer by sending through their email this Save time more than visiting to the company to get information.this is the faster method to get Information of certain company also it can be easy to analyse information if customer has like or
Dislike the product.Due to this it has save time during respond to the email text content. by checking If the customer prefer the product or not.
5.Social medial management;AI help in analyzing large amount of data by checking their trending of Products of various social medial so as to predict what to generate high quality content also provides Ideas on how to create post. due to this monitors the brand social medial through responding to customer questions.Marketer provide ideas what they want to create their blog post or real and AI add and provide more ideas information on the post according to the interest of the community based on The Environment changes.
6.Search Engine Optimization(SEO);AI helps in on and off page SEO especially in link-building of Website ensure growth and making improvement. due to this website can reach high linking in traffic by Providing best strategies on how you can grow your brand using search engine optimization.AI has make
Sure website work efficiency in optimizing content according to the trending. example how AI helps in Search engine optimization using your website to submit in back-links websites like using profile Creation submission and other submission video or image. this helps to increase your website traffic.
7. Chat-bots; AI help in chat-bots to translate the language used by customer to understand what needs. This ensure efficiency conversation and interaction between businesses and consumers to understand Their natural languages. AI developed the use of machine learning and natural language process to Support the communication to increase high understanding and to respond to the inquiries of customer According to how they ask.
8.Market Automization; Artificial intelligence assist in automization of market through analysis of Large number of customer data and behavior so as to make decision on how to improve or develop more Your brand by making market strategies and campaign in order to adjust or reduce the pricing of
Product also to know how quality is your product if is efficiency .this help businesses to expand their Brand to the next level.
9. Personization; during marketing system AI help in businesses to get new experience from customer Comments or recommendation about the product after reviewing data also to predict consumer preference What they like most and use.due to the use of technology AI has enable the branding of many company by The use of digital marketing.
10.Campaign optimization; AI has support digital marketing by using campaign after analysis of data in Order to know customer behavior, allowing to make decision on how to pricing the product and to make Budget of the business. Artificial intelligence campaign through customizing the look of the product In high quality so as to capture customer attention.
Therefore;Artificial intelligence is the advanced technology used in digital marketing to analyze vast amount of data so as to provide solution on what you can do, by making decision in marketing Strategies and campaign.AI is the cheapest method to use,save time since it collect data and analyze. Not only that it help in improved decision-making,increased efficiency,enhanced customer experience and Increased conversion rates between marketer and consumer. It used to solve problem which human take time to solve them, this enables to process information in logic way people can understand. due to this it marketer can adopt according to customer need and environment changes.AI is the best method to use it has simplify a lot of work not only in digital marketing but also other sector like education.
